\u00ab Pour les petits prix, vous \u00eates sur la bonne piste \u00bb<\/em><\/strong><\/li>\n<\/ul>\nPour cette campagne publicitaire, SIXT a \u00e9labor\u00e9 l\u2019id\u00e9e et le concept avec l\u2019agence de communication BETC. La production a, quant \u00e0 elle, \u00e9t\u00e9 confi\u00e9e \u00e0 la soci\u00e9t\u00e9 Fruiteo.<\/p>\n
![\"Christophe](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
\u00ab Cette nouvelle campagne t\u00e9moigne de notre volont\u00e9 de montrer \u00e0 nos consommateurs que SIXT propose bien plus que des produits et des services innovants. Avec notre ton impertinent et humoristique, nous avons imagin\u00e9 notre pr\u00e9sence dans les a\u00e9roports comme un moyen de faire passer un bon moment aux voyageurs fran\u00e7ais et internationaux, de nouer une relation de proximit\u00e9 avec eux et de leur montrer que la qualit\u00e9 et la diversit\u00e9 de notre offre est totalement compatible avec des prix accessibles. Nous sommes tr\u00e8s fiers de dynamiser les passerelles des 10 plus grands a\u00e9roports de province et de continuer de s\u00e9duire, au quotidien, de plus en plus de clients. \u00bb<\/em> d\u00e9clare Christophe Weber, directeur marketing de SIXT France. <\/strong><\/p>\nLa vague orange SIXT ne fait que d\u00e9marrer, car d\u2019autres surprises sont \u00e0 venir dans les prochains mois et boosteront, une nouvelle fois, les a\u00e9roports fran\u00e7ais.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
En 2018, les voyageurs fran\u00e7ais et internationaux n\u2019ont pas fini d\u2019entendre parler de SIXT ! Ainsi, les passerelles int\u00e9rieures et ext\u00e9rieures d\u2019acc\u00e8s aux avions des 10 plus grands a\u00e9roports de province (Nice, Lyon, Toulouse, Marseille, Bordeaux, Montpellier, Lille, Toulon, Strasbourg et Biarritz), jusque-l\u00e0 occup\u00e9es par HSBC, sont habill\u00e9es aux couleurs sur-vitamin\u00e9es de SIXT, et cela…<\/p>\n","protected":false},"author":23,"featured_media":1189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[60],"class_list":{"0":"post-1188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"tag-publicite","9":"entry"},"yoast_head":"\n
Campagne de publicit\u00e9 Sixt dans les grands a\u00e9roports de France<\/title>\n<meta name=\"description\" content=\"Pour augmenter la notori\u00e9t\u00e9 de Sixt, des affiches sont plac\u00e9s dans les passerelles int\u00e9rieures et ext\u00e9rieures d\u2019acc\u00e8s aux avions en France\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sixt.fr\/magazine\/actualites\/campagne-publicite-sixt-aeroports-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de publicit\u00e9 Sixt dans les grands a\u00e9roports de France\" \/>\n<meta property=\"og:description\" content=\"Pour augmenter la notori\u00e9t\u00e9 de Sixt, des affiches sont plac\u00e9s dans les passerelles int\u00e9rieures et ext\u00e9rieures d\u2019acc\u00e8s aux avions en France\" \/>\n<meta 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![\"SIXT](\"https:\/\/fr.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/3\/2018\/04\/SIXT-campagne-a\u00e9roports-1024x309.jpg\")
<\/p>\n![\"SIXT](\"https:\/\/fr.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/3\/2018\/04\/SIXT-campagne-a\u00e9roports-2-300x225.jpg\")
C’est l\u2019objectif num\u00e9ro 1 du loueur. En ciblant sa campagne aupr\u00e8s d\u2019un public sp\u00e9cifique (les voyageurs particuliers et professionnels nationaux et internationaux), SIXT touche ainsi 100% des passagers au d\u00e9part et \u00e0 l\u2019arriv\u00e9e des terminaux a\u00e9roportuaires des 10 plus grandes villes de province. Une fois encore, le loueur tendance et premium interpelle de mani\u00e8re inattendue et d\u00e9cal\u00e9e, gr\u00e2ce \u00e0 des slogans accrocheurs qui mettent en avant les services et la flotte de v\u00e9hicules haut de gamme et sur\u00e9quip\u00e9e, \u00e0 tarifs accessibles. Astucieuse, la marque a pris le parti de contextualiser ses slogans fran\u00e7ais et anglais en rapport avec les villes concern\u00e9es ou \u00e0 l\u2019environnement des a\u00e9roports.<\/p>\n![\"Christophe](\"https:\/\/www.sixt.fr\/magazine\/wp-content\/uploads\/\/sites\/3\/2018\/04\/Testimonial_ChristopheWEBER.png\")
\u00ab Cette nouvelle campagne t\u00e9moigne de notre volont\u00e9 de montrer \u00e0 nos consommateurs que SIXT propose bien plus que des produits et des services innovants. Avec notre ton impertinent et humoristique, nous avons imagin\u00e9 notre pr\u00e9sence dans les a\u00e9roports comme un moyen de faire passer un bon moment aux voyageurs fran\u00e7ais et internationaux, de nouer une relation de proximit\u00e9 avec eux et de leur montrer que la qualit\u00e9 et la diversit\u00e9 de notre offre est totalement compatible avec des prix accessibles. Nous sommes tr\u00e8s fiers de dynamiser les passerelles des 10 plus grands a\u00e9roports de province et de continuer de s\u00e9duire, au quotidien, de plus en plus de clients. \u00bb<\/em> d\u00e9clare Christophe Weber, directeur marketing de SIXT France. <\/strong><\/p>\n![\"Affiche](\"https:\/\/www.sixt.fr\/magazine\/wp-content\/uploads\/\/sites\/3\/2018\/04\/SIXT-1.jpg\")
![\"Affiche](\"https:\/\/www.sixt.fr\/magazine\/wp-content\/uploads\/\/sites\/3\/2018\/04\/Sixt-2.jpg\")
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<\/p>\n![\"Sixt](\"https:\/\/www.sixt.fr\/magazine\/wp-content\/uploads\/\/sites\/3\/2018\/04\/SIXT_POSTFB_1200x360px_BIARRITZ-1.jpg\")
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<\/p>\n","protected":false},"excerpt":{"rendered":"